It’s hard to make informed decisions in the grocery store. I don’t know about you, but I’m always in too much of a hurry to do the proper research about carbon footprint of the wine I am about to buy, or find out where that apple was grown, or how many calories are in that chocolate bar (ok, I don’t really want to know that one). But as consumers, we have a right, and a responsibility to know how our money is spent. That’s why I was fascinated by my recent experience at the “Supermarcato del futuro” inside the 2015 World Expo. Simply pointing at a product on the shelves brought the interactive panels to life, flashing with graphs and detailed information about that product: where it was grown, its nutritional value and carbon footprint. I’ve never felt so well-informed about any purchase in my life.
If you’re planning a trip to Expo in these last, crazy weeks, I urge you to take a trip to the Future Food District and get a glimpse of what the future (hopefully) holds for supermarkets.